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Statistical Information for Marketers

 

Marketing Planning Resources

 

General Marketing Resources

 

Marketing Research Resources

 

Marketing Journals

 

Computing Resources

 

Business Lectures


Project Support

 

Business Lecture

 

 


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MARKETING ASSOCIATIONS

American Marketing Association
(http://www.ama.org)

Assocation for Consumer Research
(http://www.acrweb.org)

Sales and Marketing Executives International
(http://smei.org)

Society for Consumer Psychology
(http://www.cob.ohio-state.edu/scp)

Marketing Research Association
(http://www.mra-net.org)

Proffesional Marketing Research Society
(http://www.pmrs-aprm.com)

Academy of Marketing Science
(http://www.ams-web.org)

American Academy of Advertising
(http://advertising.utexas.edu/AAA)

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MARKETING JOURNALS

Marketing Journals
(http://marketing.kub.nl/journal1.htm)
Tilburg University listing of most major marketing journals and magazines with links to their home pages

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STATISTICAL INFORMATION FOR MARKETERS

American Demographics
(http://www.demographics.com)
American Demographics magazine website, lots of tools and links.

General Federal Government Resource
(http://www.fedworld.gov)
Guide too all kinds of government data.

U.S. Census Bureau
(http://www.census.gov)
More fun facts to know and tell than any site anywhere.

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MARKETING PLANNING RESOURCES

http://uhaweb.hartford.edu/katrichis/Mktg_Pln/Outline.htm

Marketing Plan Explorer

 

http://www.businessplans.org/market.html

Article addressing concepts such as 'generic' strategies and strategies for pricing, distribution, promotion, advertising and market segmentation and also factors which include market penetration, market share, profit margins, budgets, financial analysis, capital investment, government actions, demographic changes, emerging technology and cultural trends.

 

http://www.bestbizplan.com/marketin.htm

 

Boston Consulting Group Case
(http://www.bcg.com/careers/interview_prep/interview_prep.asp)
Think you're good at cases then get ready for a job interview at the Boston Consulting Group.

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GENERAL MARKETING RESOURCES

American Consumer Satisfaction Index
(http://acsi.asq.org)
This is an index of consumer satisfaction for the entire American Economy.

National Quality Research Center
(http://www/bus.umich.edu/research/nqrc)
This is a national research at the University of Michigan dedicated to researching quality and satisfaction.

General Marketing Information
(http://www.knowthis.com/index.html)
General marketing resource with a ton of information and links.

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MARKETING RESEARCH RESOURCES

ASI Research
(http://www.asiresearch.com)
This is a nice guide to research firms (including a classified listing).

Gallup Polls
(http://www.gallup.com)
This is one of the world's most famous research houses.

Survey Sampling Inc. - WorldOpinion.Com
(http://www.worldopinion.com/home.taf)
This is a very nice guide to other marketing research resources.

USDA
(http://cris.csrees.usda.gov)
U.S. Department of Agriculture research site.

http://www.surveysite.com/
This is a company that does market research on websites.
They have a demo of a questionnaire for a simple conjoint analysis study.

Surveys Online
(http://www.greenfieldonline.com)
Do Surveys online, win prizes.

http://www.questions.net/
A survey site where you can participate and win prizes.

Quirks Marketing Research Review
(http://www.quirks.com)
General information on the marketing research industry.

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COMPUTING RESOURCES

Jan's Illustrated Computer Literacy 101
(http://www.jegsworks.com/lessons/index.html)

SPSS Website
(http://www.spss.com)
This is the leading statistical package for computers.

http://www.google.com
This is a search engine that consistently scores the most hits.

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PROJECT SUPPORT

High Performance Teams
(http://www.projectivityonline.com/onlinefeedback.asp)

Presentation Support
(http://www.3m.com/meetingnetwork/presentations)
Some solid advice about giving business presentations.

Power Point Tutorial
(http://uhaweb.hartford.edu/katrichis/powerpoint/powerpointdemonstration.html)
This is a short powerpoint tutorial with step by step instructions for making each slide.

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BUSINESS LECTURES

Understanding Business

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This page was updated on 04/15/03