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Links to Useful Resources |
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Statistical Information for Marketers
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American Marketing
Association
(http://www.ama.org)
Assocation for Consumer
Research
(http://www.acrweb.org)
Sales and Marketing Executives
International
(http://smei.org)
Society for
Consumer Psychology
(http://www.cob.ohio-state.edu/scp)
Marketing Research
Association
(http://www.mra-net.org)
Proffesional Marketing
Research Society
(http://www.pmrs-aprm.com)
Academy of Marketing
Science
(http://www.ams-web.org)
American
Academy of Advertising
(http://advertising.utexas.edu/AAA)
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Marketing
Journals
(http://marketing.kub.nl/journal1.htm)
Tilburg University listing of most major marketing journals
and magazines with links to their home pages
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STATISTICAL INFORMATION FOR MARKETERS
American
Demographics
(http://www.demographics.com)
American Demographics magazine website, lots of tools and links.
General Federal
Government Resource
(http://www.fedworld.gov)
Guide too all kinds of government data.
U.S. Census Bureau
(http://www.census.gov)
More fun facts to know and tell than any site anywhere.
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http://uhaweb.hartford.edu/katrichis/Mktg_Pln/Outline.htm
Marketing Plan Explorer
http://www.businessplans.org/market.html
Article addressing concepts such as 'generic' strategies and strategies for pricing, distribution, promotion, advertising and market segmentation and also factors which include market penetration, market share, profit margins, budgets, financial analysis, capital investment, government actions, demographic changes, emerging technology and cultural trends.
http://www.bestbizplan.com/marketin.htm
Boston Consulting Group Case
(http://www.bcg.com/careers/interview_prep/interview_prep.asp)
Think you're good at cases then get ready for a job interview
at the Boston Consulting Group.
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American Consumer
Satisfaction Index
(http://acsi.asq.org)
This is an index of consumer satisfaction for the entire American Economy.
National
Quality Research Center
(http://www/bus.umich.edu/research/nqrc)
This is a national research at the University of Michigan dedicated to researching quality
and satisfaction.
General
Marketing Information
(http://www.knowthis.com/index.html)
General marketing resource with a ton of information and links.
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ASI Research
(http://www.asiresearch.com)
This is a nice guide to research firms (including a classified listing).
Gallup Polls
(http://www.gallup.com)
This is one of the world's most famous research houses.
Survey
Sampling Inc. - WorldOpinion.Com
(http://www.worldopinion.com/home.taf)
This is a very nice guide to other marketing research
resources.
USDA
(http://cris.csrees.usda.gov)
U.S. Department of Agriculture research site.
http://www.surveysite.com/
This is a company that does market research on websites.
They have a demo of a questionnaire for a simple conjoint analysis study.
Surveys Online
(http://www.greenfieldonline.com)
Do Surveys online, win prizes.
http://www.questions.net/
A survey site where you can participate and win prizes.
Quirks Marketing Research
Review
(http://www.quirks.com)
General information on the marketing research industry.
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Jan's
Illustrated Computer Literacy 101
(http://www.jegsworks.com/lessons/index.html)
SPSS Website
(http://www.spss.com)
This is the leading statistical package for computers.
http://www.google.com
This is a search engine that consistently scores the most
hits.
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High Performance Teams
(http://www.projectivityonline.com/onlinefeedback.asp)
Presentation
Support
(http://www.3m.com/meetingnetwork/presentations)
Some solid advice about giving business presentations.
Power Point Tutorial
(http://uhaweb.hartford.edu/katrichis/powerpoint/powerpointdemonstration.html)
This is a short powerpoint tutorial with step by step
instructions for making each slide.
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This page was updated on 04/15/03