|Misovich, Steven J.,
Jerome M. Katrichis, David M. Demers and William B. Sanders, An
Introduction to Interactive Multimedia. Allyn and
Jerome M., "The Force Behind Innovative Excellence in
Education," in Kehoe, William J., and John H. Londgren, Jr., 2002
AMA Educators' Proceedings: Enhancing Knowledge Development in
Marketing, Volume 13 (2002). p. 424.
Jerome M., "Marketing Plan Explorer," Version 2.0.
Courseware, Merlot Project. www.merlot.org,
William, and Jerome M. Katrichis, Business Courses Grounded in Multimedia and
Syllabus: Technology in Higher
Education Conference Proceedings, www.syllabus.com,
Jerome M. and Karen M. Stevens, “Marketing and the Social
Designation of Science,” Proceedings
of the 26th Annual Macromarketing Conference,
2001. pp. 222.235.
Vikas, Jerome M. Katrichis, and Pankaj Kumar,
"Attribute Performance and Customer Satisfaction Over Time:
Evidence From Two Field Studies," Journal of Services Marketing,
Vol. 15, No. 5, (2001), 343-356.
Mittal, Vikas, and Jerome M. Katrichis,
"Distinctions Between New and Loyal Customers," Marketing Research.
Vol. 12, 1 (Spring 2000), pp. 27-33.
|Katrichis, Jerome M., Demonstrating Principles Of Organizational
Purchasing Behavior Through an Experiential Exercise. Forthcoming in
in Business Simulations and Experiential Exercises, Vol. 26 (1999).
|Katrichis, Jerome M. and Michael J. Ryan, An Interactive Power
Activation Approach to Departmental Influence in Organizational Purchasing
Decisions, Industrial Marketing Management. Vol.
27, 6 (November 1998), pp. 469-482.
|Katrichis, Jerome M., Exploring Departmental Level Interaction Patterns
in Organizational Purchasing Decisions, Industrial Marketing
Management. Vol. 27, 2 (Mar. 1998), pp. 136-147.
|Katrichis, Jerome, Understanding Business: A Course on CD-ROM,
Hartford, CT: University of Hartford, Institute for Distance Learning, 1997.
|Tucker, Lewis R., Jerome M. Katrichis, Vlassis Stathakopolous, "A
Cross-Cultural Model for the Assessment of Differences in Salesforce Management," in
Kaynak, Erdener, Dana-Nicoleta Lascu, and Kip Becker (eds.), Proceedings of
the Fifth Annual World Business Congress, International Management
Development Association, (1996). pp. 131-139.
|Katrichis, Jerome M., and Vikas Mittal, "Systems, Metaphors, and New
Directions in Organizational Buying Behavior Research," in Ravi Achrol and Andrew
Mitchell (eds.), Enhancing Knowledge Development in Marketing: 1994 AMA
Marketing Educators Conference Proceedings, Volume 5, (1994). Pp. 455-460.
|Mittal, Vikas, Jerome M. Katrichis, Frank Forkin and Mark Konkel, "Does
Satisfaction with Multi-attribute Products Vary Over Time? A Performance Based
Approach," in Chris Allen and Deborah Roeder John (eds.), Advances in
Consumer Research, XXI, (1993). pp. 412-417.
|Katrichis, Jerome M., "The Conceptual Implications of Data Centering in
Interactive Regression Models," The Journal Of The Marketing Research
Society. Vol. 35, 2 (April 1993), pp. 183-192.
|Johnson, Michael D. and Jerome M. Katrichis, "Actual and Perceived
Redundancy in Consumer Information Environments," Journal of Consumer
Policy. Vol. 11 (1988). pp. 131-157.
|Katrichis, Jerome M. "The Nominal Group Technique as an Alternative to
the Unstructured Focus Group As a Qualitative Research Tool in Marketing." in Paul F.
Anderson and Melanie Wallendorf (eds.) Advances in Consumer Research,
vol. XIV, 1987.
|Katrichis, Jerome M., "A Systems Approach to Organizational Buying
Decision Groups." in David Glenn Mick and Donna Hill (eds.) Albert Haring
Symposium Proceedings, Vol. XVI, pp. 148-168. Bloomington, Indiana: Indiana
University School of Business, 1986.