Professor Jerry Katrichis

Personal Information


Misovich, Steven J., Jerome M. Katrichis, David M. Demers and William B. Sanders, An Introduction to Interactive Multimedia.  Allyn and Bacon.  2003.

Katrichis, Jerome M., "The Force Behind Innovative Excellence in Education," in Kehoe, William J., and John H. Londgren, Jr., 2002 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, Volume 13 (2002). p. 424.


Katrichis, Jerome M., "Marketing Plan Explorer," Version 2.0. Courseware, Merlot Project.  www.merlot.org, 2002.


Sanders, William, and Jerome M. Katrichis, “Business Courses Grounded in Multimedia and Good Practices,” Syllabus:  Technology in Higher Education Conference Proceedings, www.syllabus.com, 2001. 


Katrichis, Jerome M. and Karen M. Stevens, “Marketing and the Social Designation of Science,” Proceedings of the 26th Annual Macromarketing Conference, 2001. pp. 222.235.


Mittal, Vikas, Jerome M. Katrichis, and Pankaj Kumar, "Attribute Performance and Customer Satisfaction Over Time: Evidence From Two Field Studies," Journal of Services Marketing, Vol. 15, No. 5, (2001), 343-356.

Mittal, Vikas, and Jerome M. Katrichis, "Distinctions Between New and Loyal Customers," Marketing Research. Vol. 12, 1 (Spring 2000), pp. 27-33.

Katrichis, Jerome M., “Demonstrating Principles Of Organizational Purchasing Behavior Through an Experiential Exercise.” Forthcoming in Developments in Business Simulations and Experiential Exercises, Vol. 26 (1999).
Katrichis, Jerome M. and Michael J. Ryan, “An Interactive Power Activation Approach to Departmental Influence in Organizational Purchasing Decisions,” Industrial Marketing Management. Vol. 27, 6 (November 1998), pp. 469-482.
Katrichis, Jerome M., “Exploring Departmental Level Interaction Patterns in Organizational Purchasing Decisions,” Industrial Marketing Management. Vol. 27, 2 (Mar. 1998), pp. 136-147.
Katrichis, Jerome, Understanding Business: A Course on CD-ROM, Hartford, CT: University of Hartford, Institute for Distance Learning, 1997.
Tucker, Lewis R., Jerome M. Katrichis, Vlassis Stathakopolous, "A Cross-Cultural Model for the Assessment of Differences in Salesforce Management," in Kaynak, Erdener, Dana-Nicoleta Lascu, and Kip Becker (eds.), Proceedings of the Fifth Annual World Business Congress, International Management Development Association, (1996). pp. 131-139.
Katrichis, Jerome M., and Vikas Mittal, "Systems, Metaphors, and New Directions in Organizational Buying Behavior Research," in Ravi Achrol and Andrew Mitchell (eds.), Enhancing Knowledge Development in Marketing: 1994 AMA Marketing Educators Conference Proceedings, Volume 5, (1994). Pp. 455-460.
Mittal, Vikas, Jerome M. Katrichis, Frank Forkin and Mark Konkel, "Does Satisfaction with Multi-attribute Products Vary Over Time? A Performance Based Approach," in Chris Allen and Deborah Roeder John (eds.), Advances in Consumer Research, XXI, (1993). pp. 412-417.
Katrichis, Jerome M., "The Conceptual Implications of Data Centering in Interactive Regression Models," The Journal Of The Marketing Research Society. Vol. 35, 2 (April 1993), pp. 183-192.
Johnson, Michael D. and Jerome M. Katrichis, "Actual and Perceived Redundancy in Consumer Information Environments," Journal of Consumer Policy. Vol. 11 (1988). pp. 131-157.
Katrichis, Jerome M. "The Nominal Group Technique as an Alternative to the Unstructured Focus Group As a Qualitative Research Tool in Marketing." in Paul F. Anderson and Melanie Wallendorf (eds.) Advances in Consumer Research, vol. XIV, 1987.
Katrichis, Jerome M., "A Systems Approach to Organizational Buying Decision Groups." in David Glenn Mick and Donna Hill (eds.) Albert Haring Symposium Proceedings, Vol. XVI, pp. 148-168. Bloomington, Indiana: Indiana University School of Business, 1986.








This page was updated on 09/23/02