ADVERTISING ALTERNATIVES DETAIL

Copyright 2002, Professor Jerome M. Katrichis

 

V.             GENERATION OF ALTERNATIVE MARKETING PROGRAMS         (DESCRIPTION)

                B.             Marketing Mix/Program Alternatives         (DESCRIPTION)          (EXAMPLES)

                                3.              Promotion          (DESCRIPTION)

                                                b.              Advertising          (DESCRIPTION)

                                                                1.              Theme          (DESCRIPTION)

                                                                2.              Execution          (DESCRIPTION)

                                                                3.              Media          (DESCRIPTION)

                                                                                a.      reach          (DESCRIPTION)

                                                                                b.      frequency        (DESCRIPTION)

 

 

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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