PRICING ALTERNATIVES DETAIL

Copyright 2002, Professor Jerome M. Katrichis

 

V.            GENERATION OF ALTERNATIVE MARKETING PROGRAMS          (DESCRIPTION)

                B.            Marketing Mix/Program Alternatives          (DESCRIPTION)          (EXAMPLES)

                                2.             Price and discount policy         (DESCRIPTION)

                                                a.             Objectives - Alternatives         (DESCRIPTION)

                                                b.             Execution - Alternatives         (DESCRIPTION)

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links