GENERATING ALTERNATIVES OUTLINE

Copyright 2002, Professor Jerome M. Katrichis

V.            GENERATION OF ALTERNATIVE MARKETING PROGRAMS          (DESCRIPTION)

                A.            Alternative Objectives/Strategies/Missions          (DESCRIPTION)           (EXAMPLES)

                B.            Marketing Mix/Program Alternatives               (ZOOM)          (DESCRIPTION)        (EXAMPLES)

Press here for a full detailed outline of Alternatives.