GENERATING ALTERNATIVES OUTLINE

Copyright 2002, Professor Jerome M. Katrichis

 

V.            GENERATION OF ALTERNATIVE MARKETING PROGRAMS          (DESCRIPTION)

                A.            Alternative Objectives/Strategies/Missions          (DESCRIPTION)           (EXAMPLES)

                B.            Marketing Mix/Program Alternatives               (ZOOM)          (DESCRIPTION)        (EXAMPLES)

 

Press here for a full detailed outline of Alternatives.

 

 

NAVIGATION

 

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Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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