MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

 

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Sports Authority Example

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C.     Integration of Alternatives

 

The underlying rationale for the action plans detailed in section A revolve around Sports Authority’s decision to modify their corporate strategy, expansion policy, and product mix.

The corporate strategy will focus on differentiation and Sports Authority will engage in a limited growth policy. The company’s product mix will continue to include equipment, footwear, and apparel with a maintained focus on equipment sales.

 

 

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