2002, Professor Jerome M. Katrichis
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Sports Authority Example
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C. Integration of Alternatives
The underlying rationale for the action plans detailed in section A revolve around Sports Authority’s decision to modify their corporate strategy, expansion policy, and product mix.
The corporate strategy will focus on differentiation and Sports Authority will engage in a limited growth policy. The company’s product mix will continue to include equipment, footwear, and apparel with a maintained focus on equipment sales.