MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

 

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B. Recognition of Interdependencies

 

In order to effectively utilize resources, interdependencies between recommendations must be discussed. The success of store expansion will depend on modifications to the advertising strategy. For example, if advertising is not concentrated in the West and Mid-West regions, sales for new stores will be negatively affected.

 

 

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