MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

 

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Sports Authority Example

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VII. Implementation

 

A. Description of Action Plans

 

1. Product Management

        Maintain Existing Product Mix with large focus on sporting equipment

        Maintain or increase product depth of all three product categories

 

2. Price and Discount Policy

        Increase prices by 3%

        Implement frequent customer discount program

 

3. Promotion

        Increase employee training

        Modify sales structure to have employees dedicated to specific departments

        Expand reach of advertising to include expansion areas

        Expand advertising through Internet

 

4. Distribution/ Growth

        Promote use of Internet as a distribution tool

        Expand store locations, opening a minimum of 10 stores per year beginning

with the Mid-West region

 

 

NAVIGATION

 

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