MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

 

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Sports Authority Example

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VI. Evaluating Alternatives and Reaching Decisions

 

A.     Criteria for Decision Making

 

The following items are Sports Authority’s criteria for evaluating alternatives:

 

·         Consistency with the Sports Authority’s mission statement

·         Short and long-term profitability of the alternative

·         Financial ability to execute alternative (current resources)

·         Effect on market share

·         Effect on sales

·         Impact on existing customers

 

 

 

 

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