MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

(Introduction)          (Instructions)

 

Press the zoom buttons for a breakout of each section. Press here for the full detailed marketing plan outline.

 

While there are many approaches to creating marketing plans, a reasonably thorough approach would include these seven sections:

 

I.                    EXECUTIVE SUMMARY            (ZOOM)          (DESCRIPTION)

II.                 INTERNAL SITUATION ANALYSIS            (ZOOM)          (DESCRIPTION)     

III.       EXTERNAL SITUATION ANALYSIS            (ZOOM)          (DESCRIPTION)

IV.       PROBLEMS AND OPPORTUNITIES (Situation Analysis Assessment)            (ZOOM)          (DESCRIPTION)

V.        GENERATION OF ALTERNATIVE MARKETING PROGRAMS            (ZOOM)          (DESCRIPTION)

VI.       EVALUATING ALTERNATIVES AND REACHING DECISIONS            (ZOOM)          (DESCRIPTION)

VII.      IMPLEMENTATION            (ZOOM)          (DESCRIPTION)