INTERNAL SITUATION ANALYSIS OUTLINE

Copyright 2002, Professor Jerome M. Katrichis

 

Press the details buttons for a breakout of each section. Press here for the detailed Internal Situation Analysis outline.

 

II.                   INTERNAL SITUATION ANALYSIS          (DESCRIPTION)

            A.         Financial Resources            (ZOOM)          (DESCRIPTION)          (EXAMPLES)

B.                   Sales and Profit History         (ZOOM)         (DESCRIPTION)         (EXAMPLES)

C.                   The Plan                               (ZOOM)         (DESCRIPTION)         (EXAMPLES)

D.                  Corporate Culture              (DESCRIPTION)         (EXAMPLES)          

E.                   Skills of the Firm             (DESCRIPTION)          (EXAMPLES)           

 

 

 

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links