PROGRAM OBJECTIVES DETAILS

Copyright 2002, Professor Jerome M. Katrichis

 

 

II.                    INTERNAL SITUATION ANALYSIS           (DESCRIPTION)

                C.             The Plan           (DESCRIPTION)           (EXAMPLES)

                                4.              Objectives           (DESCRIPTION)

c.        Program objectives           (DESCRIPTION)

1.         Pricing         

2.         Advertising/Promotion

3.         Sales/Distribution

4.         Product

5.         Service

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links