MARKETING OBJECTIVES DETAILS

Copyright 2002, Professor Jerome M. Katrichis

 

 

II.                    INTERNAL SITUATION ANALYSIS           (DESCRIPTION)

                C.             The Plan           (DESCRIPTION)           (EXAMPLES)

                                4.              Objectives           (DESCRIPTION)

b.        Marketing objectives           (DESCRIPTION)

1.         Quantity (Sales, share, profits)

2.         Direction.

3.         Number.

4.         Time Frame

5.         Rationale

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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