FULL INTERNAL SITUATION ANALYSIS OUTLINE

Copyright 2002, Professor Jerome M. Katrichis

 

 

II.                    INTERNAL SITUATION ANALYSIS

                A.             Financial Resources         (DESCRIPTION)

                                1.          Absolute           (DESCRIPTION)

                                2.          Relative           (DESCRIPTION)

        3.                     Implications          (DESCRIPTION)

B.        Sales and Profit History           (DESCRIPTION)

1.          Sales History by grades; varieties; by sales district; by end use; by industry.           (DESCRIPTION)

2.                     Cost History.          (DESCRIPTION)

3.                     Profit History          (DESCRIPTION)

4.                     Changes in volume and profit ranking of product lines and items in a product line.           (DESCRIPTION)

5.                     Trends in sales, costs, and profits by products.           (DESCRIPTION)

6.                     Performance of distributors, end users, key customers.          (DESCRIPTION)

                C.             The Plan           (DESCRIPTION)

                                1.          Mission           (DESCRIPTION)

                                2.          Goals           (DESCRIPTION)

        3.                     Strategy (ROTR)          (DESCRIPTION)

        4.                     Objectives          (DESCRIPTION)

                        a.         Corporate Objectives          (DESCRIPTION)

b.        Marketing objectives           (DESCRIPTION)

1.         Quantity (Sales, share, profits)

2.         Direction.

3.         Number.

4.         Time Frame

5.         Rationale

c.         Program objectives           (DESCRIPTION)

1.         Pricing

2.         Advertising/Promotion

3.         Sales/Distribution

4.         Product

5.         Service

D.       Corporate Culture           (DESCRIPTION)

E.       Skills of the Firm           (DESCRIPTION)

 

NAVIGATION

 

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