FULL INTERNAL SITUATION ANALYSIS OUTLINE
Copyright 2002, Professor Jerome M. Katrichis
II. INTERNAL SITUATION ANALYSIS
A. Financial Resources (DESCRIPTION)
Sales and Profit History
Sales History by grades;
varieties; by sales district; by end use; by industry.
Changes in volume and profit ranking of product lines and items in a product line.
Trends in sales, costs, and profits by products.
6. Performance of distributors, end users, key customers. (DESCRIPTION)
4. Objectives (DESCRIPTION)
a. Corporate Objectives (DESCRIPTION)
1. Quantity (Sales, share, profits)
4. Time Frame
Skills of the Firm