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EXTERNAL SITUATION ANALYSIS OUTLINE

Copyright 2002, Professor Jerome M. Katrichis

 

III.           EXTERNAL SITUATION ANALYSIS         (DESCRIPTION)

A.      Nature of Demand – qualitative                 (ZOOM)          (DESCRIPTION)           (EXAMPLES)

B.       Extent of Demand                                    (ZOOM)         (DESCRIPTION)           (EXAMPLES)

C.       Nature of Competition                             (ZOOM)         (DESCRIPTION)           (EXAMPLES)

D.      Environmental Climate                             (ZOOM)         (DESCRIPTION)           (EXAMPLES)

E.       Product Life Cycle                                  (ZOOM)          (DESCRIPTION)           (EXAMPLES)

F.       Cost Structure of the Industry - Fixed vs. Variable costs.        (DESCRIPTION)           (EXAMPLES)

G.       Distribution Structure                               (ZOOM)         (DESCRIPTION)           (EXAMPLES)