COMPETITIVE ANALYSIS OUTLINE

Copyright 2002, Professor Jerome M. Katrichis

 

III.           EXTERNAL SITUATION ANALYSIS         (DESCRIPTION)          

                C.            Nature of Competition         (DESCRIPTION)         (EXAMPLES)

1.        Industry Analysis        (ZOOM)          (DESCRIPTION)         

2.        Competitor Analysis (for each competitor)             (ZOOM)          (DESCRIPTION)

3.        Other potential competitors \ substitutes          (DESCRIPTION)        

 

 

 

 

NAVIGATION

 

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Internal Situation Analysis
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Evaluating Alternatives

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