NATURE OF DEMAND DETAILED OUTLINE
Copyright 2002, Professor Jerome M. Katrichis
Nature of Demand - qualitative
Who are your customers?
What do they buy? (Primary vs. selective demand).
Where and when do they buy?
Buying procedures and practices.
How do they use/consume the product?
End use patterns.
Frequency, quantity and timing of purchase?
How do they choose?
Why do they select a particular product?
- differences in any of the above by segment.