EXECUTIVE SUMMARY OUTLINE

Copyright 2002, Professor Jerome M. Katrichis

 

 

I.                     EXECUTIVE SUMMARY             (DESCRIPTION)            (EXAMPLES)

A.            One to three page summary of the plan.

B.                      Provides Highlights    (ZOOM)

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links