MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION 

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VII. IMPLEMENTATION       

D. 4. Evaluation 

No plan is complete without a consideration of how it will be evaluated.  The purpose of this section is to detail how and when the plan that you propose will come under scrutiny.  The section should answer the questions, "How will I be able to tell if it is working?" and, "When should I look?"

 

 

 

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Executive Summary
Internal Situation Analysis
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Generation of Alternatives

Evaluating Alternatives

Implementation
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