MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

 

Please use your back button to return to the outline.

 

VII. IMPLEMENTATION

D.  3.  Budgets

 While complete and detailed budgets are really outside the scope of a marketing class, no plan is complete without them.  This section would include such detailed budgets along with the rationale for them.  For the purposes of the class, an indication of the proposed program's impact on the budget is really all that is necessary.  This could be stated in terms of rough percentage increases or decreases.

 

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links