MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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VII. IMPLEMENTATION       

D. Implementation 

Change is a difficult phenomenon for human beings.  The purpose of this section is to explicitly realize that all of the changes proposed may not (and generally should not) occur over night.  In general, the more dramatic the changes are, the more important this section becomes.

 

 

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Internal Situation Analysis
External Situation Analysis
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Generation of Alternatives

Evaluating Alternatives

Implementation
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