MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

 

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VII. IMPLEMENTATION       

C.  Integration of Alternatives 

The purpose of this section is to provide the underlying rationale for the action programs detailed in section A.

 

 

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Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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