MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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VII. IMPLEMENTATION       

B.  Recognition of Interdependencies 

In some organizations, management views recommendations that are made much like they would view a menu.  There is a tendency to want to pick some recommendations without going for the whole set.  The purpose of this section is to overtly point out any interdependencies in the set of recommendations.   Sometimes one recommendation is there to lay the groundwork for another recommendation to be useful.  In such a case, choosing the second recommendation would lead to a waste of resources.  If interdependencies are not overtly discussed, such selections can occur.

 

 

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