MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

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VII. IMPLEMENTATION

 A.  Description of Action Plans

 This section should include literally every point in the outline provided in section V. B. of the marketing plan explorer.   It is a summary of the actual plan that the organization will be following.  That outline is omitted here in order to save on redundancy, but it includes the objectives and activities of each element in the marketing mix that has been selected.

 

 

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Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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