Professor Jerome M. Katrichis
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VI. EVALUATING ALTERNATIVES AND REACHING DECISIONS
B. Evaluation of Alternatives
The purpose of this section is to utilize the criteria established in section A to evaluate each alternative proposed in section V. of the marketing plan. It is important that each alternative be evaluated utilizing every criteria proposed.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|