MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis 

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VI. EVALUATING ALTERNATIVES AND REACHING DECISIONS

 B.  Evaluation of Alternatives

 The purpose of this section is to utilize the criteria established in section A to evaluate each alternative proposed in section V. of the marketing plan.  It is important that each alternative be evaluated utilizing every criteria proposed.

    

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Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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