MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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V. GENERATION OF ALTERNATIVE MARKETING PLANS

B. 4. Distribution

 The purpose of this section   is to propose changes to the current programs of the organization that deal with the distribution channels of the organization.

 Changes might be proposed regarding number and variety of channels as well as the level of coverage intensity within particular channels.

 

 

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