MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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V. GENERATION OF ALTERNATIVE MARKETING PLANS

B. 3. C. 2.  Sales Promotion Schedule

 This section proposes changes to the selection of activities and their schedule.  In general this section will be completely driven by the objectives of the activities.

 

 

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Internal Situation Analysis
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Evaluating Alternatives

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