MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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V. GENERATION OF ALTERNATIVE MARKETING PLANS
B. 3. C. Sales Promotion
This section proposes changes to the organization's sales promotion activities.
Sales promotion is almost always defined as what it is not rather than what it is. It is generally defined as those demand stimulating activities other than personal selling, or sales promotions, or publicity.
Sales promotions generally are non-recurring activities that organizations use to stimulate demand and can occur at a channel level or direct to consumers. At the channel level sales promotions can take the form of trade shows or sales meetings or special deals for the trade among other things. At the consumer level they may include activities such as coupons, rebates, contests, sweepstakes, or an infinite number of other activities.