MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

 

Please use your back button to return to the outline.

 

 

V. GENERATION OF ALTERNATIVE MARKETING PLANS

B. 3. C. Sales Promotion

This section proposes changes to the organization's sales promotion activities.

Sales promotion is almost always defined as what it is not rather than what it is.  It is generally defined as those demand stimulating activities other than personal selling, or sales promotions, or publicity. 

Sales promotions generally are non-recurring activities that organizations use to stimulate demand and can occur at a channel level or direct to consumers.  At the channel level sales promotions can take the form of trade shows or sales meetings or special deals for the trade among other things.  At the consumer level they may include activities such as coupons, rebates, contests, sweepstakes, or an infinite number of other activities.

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links