MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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V. GENERATION OF ALTERNATIVE MARKETING PLANS

B. 3. B. 3. B. Frequency

 The frequency of an advertising campaign refers to how often each individual who is contacted will be contacted.   In general, the more often individuals are exposed to your message, the more likely they are to have gotten the point of the message.

 

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