MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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V. GENERATION OF ALTERNATIVE MARKETING PLANS

B. 3. B. 2.  Advertising Execution.

 This section details proposed changes to how the advertising theme is executed.  There are literally infinite numbers of ways to get a point across.  Here you need to detail how the organization is going to get it across. 

 

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Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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