MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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V. GENERATION OF ALTERNATIVE MARKETING PLANS

B. 3. B. 1. Advertising Theme

 The purpose of this section is to propose changes in the overall advertising theme or themes of the organization.   The theme of an advertising program is really the central point that the program is attempting to communicate with audiences.   Organizations may have more than one theme they are trying to get across and may be getting their points across to more than one audience.

 

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