MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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V. GENERATION OF ALTERNATIVE MARKETING PLANS
B. 3. A. 1. Sales Coverage \ Service Level
This component deals with really the reach and frequency issues of the sales force. The number of individuals in the sales force will in part dictate the number of prospects that the organization is able to contact and how often those individuals will be contacted. In general the more often the contact, the higher the service level.