MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

 

Please use your back button to return to the outline.

 

 

V. GENERATION OF ALTERNATIVE MARKETING PLANS

B. 3. A. 1. Sales Coverage \ Service Level

This component deals with really the reach and frequency issues of the sales force.  The number of individuals in the sales force will in part dictate the number of prospects that the organization is able to contact and how often those individuals will be contacted.  In general the more often the contact, the higher the service level.

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links