MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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V. GENERATION OF ALTERNATIVE MARKETING PLANS
B. 3. Promotion
The purpose of this section is to propose changes in the promotion mix of the organization to help allow the organization to accomplish the goals established earlier in the plan. This section might propose changes in the sales force, advertising, sales promotion or public relations.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|