MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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V. GENERATION OF ALTERNATIVE MARKETING PLANS

B. 3. Promotion

The purpose of this section is to propose changes in the promotion mix of the organization to help allow the organization to accomplish the goals established earlier in the plan.  This section might propose changes in the sales force, advertising, sales promotion or public relations.

 

 

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Executive Summary
Internal Situation Analysis
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Generation of Alternatives

Evaluating Alternatives

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