MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

 

Please use your back button to return to the outline.

 

 

V. GENERATION OF ALTERNATIVE MARKETING PLANS

B.  2. Price and Discount Policy

The purpose of this section is to propose changes in the pricing policies of the organization.  Rarely is this section the area that generates the new alternatives.   It is much more likely to need to have changes proposed here because of changes made to some other area.

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links