MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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V. GENERATION OF ALTERNATIVE MARKETING PLANS

B. 1. A. Product Line Width Alternatives

 The width of a product mix or product line refers to how many distinctly different types of products that an organization carries.  This is some times referred to as how many different product lines that the organization carries.   This section would propose changes in product line width.

 

 

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