MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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IV. PROBLEMS AND OPPORTUNITIES

C. Problems and Opportunities Assessment

The purpose of this section is to discuss and rank the problems and opportunities detailed in the previous two sections. Problems and opportunities should be ranked in terms of how critical they are to the future long-term viability and success of your organization.

 

 

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Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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