MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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IV. PROBLEMS AND OPPORTUNITIES

B. Key Opportunities

The purpose of this section is to detail key opportunities that have been uncovered in the situation analysis section of the plan. While most problems imply opportunity, it is important to keep these two sections brief and include as simple a list as possible in terms of problems and opportunities.

 

 

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Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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