MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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IV. PROBLEMS AND OPPORTUNITIES

 

        The problems and opportunities section is really only an evaluation of the situation analysis. Almost every point that you made during the situation analysis could be thought of as either a problem or an opportunity. In this section your objective is to evaluate them and rank your problems and opportunities in terms of how critical they are.

              

 

 

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Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
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