MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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III. EXTERNAL SITUATION ANALYSIS

E. 2. B. Typical Product Line Life Cycle Length

This section needs to discuss the typical length of a product line life cycle in your organization's industry and point out marketing mix implications. This section and its importance will vary considerably from industry to industry. The central issue is really the speed with which changes in the industry take place, and any trends in changes in that speed.

 

 

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