MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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III. EXTERNAL SITUATION ANALYSIS
E. 2. A. Typical Product Category Life Cycle Length
This section needs to discuss the typical length of a product category life cycle in your organization's industry and point out marketing mix implications. This section, and its importance will vary considerably from industry to industry. Typically in fad or fashion oriented businesses this becomes an important issue.