MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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III. EXTERNAL SITUATION ANALYSIS
E. 1. Current Product Life Cycle Stage
The purpose of this section is to determine the current stage of the product life cycle for current products and discuss the implications that stage has on future marketing plans.
This section will vary considerably from industry to industry and needs to address both the product category as a whole and individual products within the category.