MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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III. EXTERNAL SITUATION ANALYSIS
D. 3. Ecological Environment
The ecological environment impacts the organization in at least two important ways. First, it dictates the supply of raw materials and energy for most organizations. Nearly all organizations are impacted in particular by energy issues. Second, it generally constrains the organizations operations in ways that produce environmentally friendly results.
This section needs to look at both current issues and future forecasts.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|