MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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III. EXTERNAL SITUATION ANALYSIS

D. 1. C. Information Technology

Information technology is really a macro environmental issue as it applies to really all organizations, but it can be a source of competitive advantage in many indutries. In this section you should profile the current state of information technology in the industry and forecast where it is headed.

 

 

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