MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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III. EXTERNAL SITUATION ANALYSIS
D. Environmental Climate
This section of the plan presents an analysis of and forecast for the future for six categories of elements that can be thought of as the macro environment of the organization. The purpose of this section is to determine how those elements are currently affecting the organization and what impact they will have in the future.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|