MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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III. EXTERNAL SITUATION ANALYSIS

C. 3. Other Potential Competitors \ Substitutes

This section should identify indirect competitors and \ or substitutes for the current offering when applicable. Most products have some substitutes, some have quite a few. For instance, if you were constructing a plan for a firm in the railroad industry, you would need to detail trends in other mode of transportation industries (air, water, etc.).

 

 

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