MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
Please use your back button to return to the outline.
III. EXTERNAL SITUATION ANALYSIS
C. 3. Other Potential Competitors \ Substitutes
This section should identify indirect competitors and \ or substitutes for the current offering when applicable. Most products have some substitutes, some have quite a few. For instance, if you were constructing a plan for a firm in the railroad industry, you would need to detail trends in other mode of transportation industries (air, water, etc.).
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|