MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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III. EXTERNAL SITUATION ANALYSIS
C. 2. H. Advertising and Promotion.
Here you need to describe in as much detail as possible the promotional mix employed by the competitor. The purpose is to determine if there is any competitive advantage arising from their promotional efforts. An estimation of relative budgets can also be very helpful.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|