MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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III. EXTERNAL SITUATION ANALYSIS
C. 2. G. Selling Policies and Practices.
Any information regarding the actual transacting of sales and the policies and procedures utilized by the sales force can be a source of competitive advantage. Here any information available regarding such policies needs to be profiled.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|