MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

ITEM DESCRIPTION

 

Please use your back button to return to the outline.

 

 

III. EXTERNAL SITUATION ANALYSIS

C. 2. E. Pricing history through all channels of distribution.

This section needs to track the pricing history of the competitor. Has the level of their pricing relative to market pricing changed over the past or remained somewhat standard. Are distributor's and retailer's margins consistent across brands?

 

 

NAVIGATION

 

Marketing Plan Explorer Home

Executive Summary
Internal Situation Analysis
External Situation Analysis
Problems and Opportunities
Generation of Alternatives

Evaluating Alternatives

Implementation
Resource Links