MARKETING PLAN EXPLORER
Copyright 2002, Professor Jerome M. Katrichis
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III. EXTERNAL SITUATION ANALYSIS
B. 5. A. Industry forecast.
This section should include a forecast of activity (in units and dollars) for the entire industry. This forecast should include as much detail as possible and should hopefully be broken down by time period, firm and geography.
|Internal Situation Analysis|
|External Situation Analysis|
|Problems and Opportunities|
|Generation of Alternatives|