MARKETING PLAN EXPLORER

Copyright 2002, Professor Jerome M. Katrichis

 

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III. EXTERNAL SITUATION ANALYSIS

B. 3. Cyclicity

Here you should provide a description of any cyclicity that occurs in the market.

Most products and services are particularly sensitive to economic cycles. Some are pro-cyclical (follow trends in the general economy), others are counter-cyclical (move in opposite directions from the general economy).

 

 

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